Why Ranking Tools Like Semrush Are Becoming Less Reliable
AI Overviews have cut clicks from page 1, but Semrush still estimates traffic the old way. Here’s what that means for your…
16 October 2026
AI Overviews have cut clicks from page 1, but Semrush still estimates traffic the old way. Here’s what that means for your…
16 October 2026
Blogs still matter, but AI reads them differently. Ten things that make your posts more likely to be cited by ChatGPT and…
25 September 2026
See how a Halo Authority rebuild took this Perth renovation business from three failed website attempts to 5x Google traffic and daily…
11 September 2026
In short: AI can build a clean, fast local business website in hours, but it writes for the average of the whole…
4 September 2026
If you’ve had an email from a stranger warning that your website is “losing customers to competitors” and offering a free audit…
29 August 2026
You Could Be Sitting on a Digital Goldmine – Halo Digital As a business owner, you could be sitting on a digital…
28 August 2026
This week I have worked on a couple of Google business listings that were crippled because of an incorrect setting. The setting…
7 August 2026
AI has changed content. Sites everywhere are pumping out low quality articles at scale, and Google has had to act. Their last…
26 June 2026
OpenAI — the makers of ChatGPT — are planning to release a device designed by Jony Ive, the man behind the iPhone.…
12 June 2026
We don’t get a huge volume of AI-referred traffic to the Halo Digital site. But the traffic we do get converts well…
1 May 2026
I’m seeing a lot of ads lately from gym bros telling me that SEO is dead and I’m invisible without their new…
24 April 2026
Rockingham Dental Centre saw a 300% rise in enquiries in 6 months. See how Halo Digital’s SEO strategy boosted traffic, bookings and…
2 October 2025
Google’s AI overviews now deliver answers before users click through, meaning your customers see instant results and move on. To stay visible…
4 August 2025
Google has made significant changes to how it verifies business listings, and many Australian businesses are feeling the impact. Profiles that would…
3 July 2025
If your business works with local customers, showing up in Google’s local listings is one of the most valuable ways to attract…
3 June 2025
In e-commerce, making your products stand out is essential for increasing sales, especially on popular platforms in Australia like Amazon, eBay, Catch,…
28 February 2025
When you’re running a business in Perth, you’re likely on the hunt for effective ways to get noticed and connect with more…
8 February 2025
Local business directories are platforms that aggregate information about businesses to make them more accessible and discoverable by potential customers. Since a…
28 December 2024
If your website isn’t bringing in consistent leads, enquiries, or sales from Google, there’s a reason. An SEO audit is how you…
28 December 2024
Achieving visibility online often hinges on mastering Search Engine Optimisation (SEO). However, there are common pitfalls that can significantly undermine your SEO…
3 December 2024
When considering marketing strategies for your business, the allure of Search Engine Optimisation (SEO) can seem simultaneously enticing and elusive. Many Australian…
31 October 2024
Backlinks, sometimes referred to as “inbound links” or “incoming links,” are links from one website directed towards another. Consider them as a…
31 October 2024
Choosing the wrong SEO agency can cost your business thousands of dollars and months of lost growth. This guide gives you a…
2 October 2024
Not only do images enhance the user experience by making your content more engaging and accessible, but they also significantly contribute to…
2 October 2024
Google Search Console (formerly known as Webmaster Tools) is a powerful tool provided by Google for website owners. It provides comprehensive monitoring…
16 May 2023
There's no doubt Good Sammy are doing a lot of good. Whether it's helping people with disability find meaningful employment or helping…
31 January 2022
When you own a website, you are going to get some spam. Website spam is automated email sent through the contact form…
12 August 2021
One of the things that helps a page come up in the search results of Google is links that point to it.…
22 September 2020
Ranking higher on Google Maps has many advantages: If you are a business owner and you want more leads for your business,…
17 September 2020
While some businesses have struggled as a result of the Coronavirus lockdown in Perth, other businesses have had some significant opportunities created…
17 April 2020