Generative Engine Optimisation that gets your business found in AI search.
When your customers ask ChatGPT, Gemini or Perplexity “who’s the best [your service] in Perth?”, does your business get recommended? We can help improve your presence in AI search. Halo Digital builds GEO into your existing SEO so AI tools are more likely to cite you, not your competitors.
- Dedicated team
- Layered onto your SEO
- No AI hype
Trusted by small businesses across Australia
The shift to AI search is already happening
25%
Forecast drop in traditional search volume by 2026 – Gartner
30%+
Australian Google queries now show AI Overviews – industry estimates, 2026
200M+
Weekly active users on ChatGPT alone – OpenAI
42%
B2B buyers now use AI search during evaluation – HubSpot, 2026
What is Generative Engine Optimisation?
The plain-English version, with the hype removed.
Here’s the honest version (because everyone else is selling hype):
GEO is not a magic switch that “ranks you #1 in ChatGPT.” There are no fixed positions in AI answers. What GEO actually does is increase the probability that AI systems mention or cite your business. The work is real, the methods are proven, but anyone guaranteeing specific rankings is selling fairy dust. We don’t.
SEO vs GEO, what's the difference?
Two disciplines, one strategy. Here’s how they fit together.
| SEO | GEO | |
|---|---|---|
| Goal | Rank in Google’s traditional search results | Get mentioned and cited inside AI-generated answers |
| Where it appears | Google & Bing search engine results pages | ChatGPT, Gemini, Copilot, Perplexity, AI Overviews |
| Primary signals | Backlinks, keywords, content quality, site authority | Brand mentions, entity authority, structured content, citations |
| How success is measured | Rankings, organic traffic, click-through rate | Citation frequency, share of voice in AI answers, sentiment |
| Typical timeline | 3–9 months for meaningful movement | 1–4 months for technical wins, 4–6 months for entity authority |
| Best result | Page 1 of Google for your target keywords | Recommended by AI when buyers search “best in Perth” |
What our Perth GEO service includes
Six interconnected workstreams. Every one delivered by our dedicated team, no off-the-shelf "AI tool" reports, no overseas outsourcing.
AI Visibility Audit
We test your brand across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews using the prompts your real customers actually use. You get a clear picture of where you appear, where competitors beat you, and exactly what to fix first.
Entity & Schema Optimisation
AI models recognise entities, businesses, people, products, not just keywords. We strengthen your entity signals through structured data (Organization, Service, FAQ, LocalBusiness), Knowledge Graph alignment, and consistent NAP across the web.
Answer-First Content Engineering
AI systems prefer content that answers the question in the first 40–60 words. We rewrite your service, product and FAQ pages with question-based headings and scannable answers, without losing your brand voice.
llms.txt & AI Crawler Access
Most websites accidentally block AI crawlers like GPTBot, PerplexityBot and OAI-SearchBot. We audit your robots.txt and server access, then deploy an llms.txt file telling AI systems exactly what to read and how to attribute you.
AI Overview & Snippet Targeting
Google AI Overviews now appear on roughly 30% of Australian queries, and they often cite content that doesn’t even rank in the top 10. We engineer your pages to be the source AI Overviews quote, with passage-level optimisation.
Brand Mention & Citation Building
AI systems trust businesses with consistent third-party coverage. We build your off-site footprint through digital PR, niche directory placement, expert contributions and review-platform optimisation, the same signals AI uses to decide who to recommend.
Why Perth businesses choose Halo Digital for GEO
We’re not a “rebrand and ride the trend” agency. We’ve been writing about AI search since mid-2025, and applying it to client work even longer.
Dedicated team, not outsourced
Your account is run by our core team, not a freelance team in another timezone. We know the Perth market, your competitors, and what local buyers actually ask.
Already publishing on AI search
Read our blog posts on adapting SEO for AI-driven search and why AI FOMO is killing rankings. We’ve been working in this space, not just talking about it.
Integrated with your SEO & PPC
GEO works best on strong SEO foundations. As a full-service Perth agency, we connect everything, so AI visibility and Google rankings reinforce each other rather than compete.
Honest reporting, not hype
We won’t promise to “rank #1 in ChatGPT”, no agency can guarantee that. What we promise is a transparent monthly report showing where you appear in AI answers, what changed, and what’s next.
A 4-step process built for AI search
Clear stages. Defined deliverables. No mystery box.
Audit
We map your current AI visibility across ChatGPT, Perplexity, Gemini and AI Overviews, and benchmark you against your top three Perth competitors.
Strategy
We build a prompt-driven content and entity plan: which queries to win, which pages to rebuild, which off-site signals to chase first.
Implement
Our team executes, schema deployment, page rewrites, llms.txt, citation building, technical fixes, coordinated with your existing SEO if we manage that too.
Track & Iterate
Monthly reports on citations, share of voice in AI answers, AI Overview appearances, and lead attribution. We adjust based on what’s actually working.
What our clients say about Halo Digital
The team were fast to act; they explained the entire process, and they communicated very clearly how they would execute the brief.
My 4th website build, 4th SEO business to assist my business & the only one to get the job done.
We are now a few months in with SEO and AdWords mgt through the Halo team and we are delighted with our choice of Halo Digital.
What a fantastic team to deal with, highly recommended to all, hands down 5 star service, well done to the Halo Digital Team.
I am now obtaining solid leads through my website, you really do know SEO and how to make it work
GEO & SEO packages for Perth businesses
GEO works best layered onto solid SEO foundations. Our SEO packages already include foundational GEO work, schema, entity optimisation, and AI-friendly content. Choose the level that matches your competition.
Basic SEO + GEO
Local Competition
For single-location businesses
- Dedicated hosting with SSL
- Keyword & prompt research
- On-site SEO + GEO foundations
- Google Business Profile optimisation
- Schema markup & llms.txt setup
- 1 article per month (AI-friendly)
- Basic link building
- Monthly reporting
Standard SEO + GEO
Medium Competition
For growing service businesses
- Everything in Basic, plus:
- Expanded keyword & prompt research
- 2 articles per month (AI-friendly)
- Standard link building
- Entity-building citation work
- Quarterly AI visibility benchmark
- Enhanced monthly reporting
Advanced SEO + GEO
High Competition
For aggressive growth & multi-service
- Everything in Standard, plus:
- 4 articles per month (AI-friendly)
- Advanced link building
- Digital PR & brand mentions
- Advanced entity & Knowledge Graph work
- Monthly AI visibility tracking
- Priority support
Not sure which package fits? Get in touch and we’ll recommend the right starting point.
Frequently Asked Questions
GEO stands for Generative Engine Optimisation. It is the practice of optimising your website, content and digital presence so that generative AI tools, like ChatGPT, Google AI Overviews, Gemini and Microsoft Copilot, find your business, understand what you do, and recommend you when users ask relevant questions. GEO is the AI-era equivalent of SEO: instead of ranking links, it earns mentions inside AI-generated answers.
No. Anyone telling you that is selling you something. SEO still drives the majority of clicks for most Perth businesses. What is changing is that a growing share of high-intent buyer research now happens inside AI tools, where most websites are invisible. GEO and SEO work together, GEO sits on top of strong SEO foundations.
The most effective approach in 2026 is layered: solid SEO at the base, GEO built on top.
You cannot “rank” in ChatGPT the way you rank in Google, there are no fixed positions in AI answers. What you can do is increase the probability of being mentioned or cited. The factors that drive this are: a strong entity presence (consistent business information across the web), structured data on your site (schema markup), clear answer-first content, third-party citations from trusted sources, and unblocked AI crawler access via robots.txt and llms.txt.
That is exactly what GEO covers.
Technical and on-page GEO work often shows results faster than traditional SEO, typically 1 to 4 months, because AI systems re-crawl and re-index more frequently than Google’s organic index. Broader entity-building and digital PR work generally takes 4 to 6 months to compound.
That said, results depend heavily on your starting point, industry competition, and how aggressively your competitors are working in this space.
Traditional metrics like rankings and click-through rate don’t tell the full GEO story. We track citation frequency (how often your brand appears in AI answers across ChatGPT, Perplexity, Gemini and Copilot), share of voice (how often you appear versus competitors for the same prompts), sentiment (how favourably you’re described), AI Overview impressions, and AI-referral traffic in Google Analytics 4.
Every Halo client gets a monthly report covering all of these.
Yes. Google AI Overviews already appear on roughly 30% of Australian search queries. ChatGPT has over 200 million weekly active users globally. HubSpot’s 2026 research shows 42% of B2B buyers now use AI search during evaluation. Gartner forecasts traditional search volume to drop 25% by 2026.
For Perth-specific service queries, “best plumber in Perth”, “Perth landscapers near me”, “Perth accountant for small business”, AI tools are increasingly the first place customers go. If you’re not appearing there, your competitors are picking up those leads.
No, and you should be sceptical of anyone who does. AI models are non-deterministic, the same prompt can produce different answers. What we guarantee is that we will execute proven optimisation work each month, transparently report on citation movements, and measurably improve your AI visibility over time.
This is the same honest position we take on traditional SEO: no rank guarantees, just consistent, measurable work.
Most Perth SEO agencies focus exclusively on Google’s traditional results, keyword rankings, backlinks, on-page SEO. GEO requires additional skills: entity optimisation, prompt-based content engineering, citation building, AI crawler management, and prompt-level performance tracking. Halo runs both, integrated, so your investments compound rather than compete.
We start with a discovery call to understand your business, competitors and goals. From there we run an AI visibility audit across ChatGPT, Perplexity, Gemini and Google AI Overviews. We then present a tailored GEO strategy and, if it’s a fit, onboard you into one of our monthly packages. The whole process from first contact to strategy presentation takes around 5 to 7 business days.
Ready to be found in AI search?
Most Perth businesses are invisible in ChatGPT, Perplexity and AI Overviews. We find the gaps, build the strategy, and do the work. Let’s talk about what GEO can do for your business.
Start Your GEO Strategy