Client Snapshot
| Item | Details |
|---|---|
| Client Name | Rockingham Dental Centre |
| Industry | Dental / Healthcare |
| Location | Rockingham, WA, Australia |
| Services Used | SEO |
| Results Duration | 6 months |
The Challenge
For over 50 years, Rockingham Dental Centre has been a trusted name in dental care throughout the Rockingham area. Despite their sterling reputation and loyal patient base, they were seeing stagnating growth in new patients. Their website traffic was moderate, but conversion rates (appointment bookings) were low. They lacked visibility for competitive keywords like “dentist Rockingham” and “emergency dental Rockingham”, terms that potential patients were actively searching for in the area.
The Goal
They wanted to boost new patient inquiries without drastically increasing ad spend.
Our Strategy
- Comprehensive SEO audit to identify technical and content gaps
- Keyword targeting and content creation for high-intent local terms like All-on-4 Dental Implants
- Google Search & Display ad campaigns targeting nearby suburbs such Baldivis, Safety Bay, Waikiki, Warnbro, Singleton, and Kwinana
- Landing page optimisation to improve appointment form conversions
- Monthly performance tracking and iterative optimisation
The Implementation
When Rockingham Dental Centre moved into a brand-new practice next door, they needed their online presence to reflect the same fresh, modern feel.
We worked closely with Dr Hari and Dr Vilas Menon to create a digital strategy that represented their values and positioned them to attract new patients. The first step was overhauling their website; outdated stock images were replaced with authentic, high-quality photos and videos of the new clinic. Every image was optimised to improve search visibility and accessibility.
Since the practice also transitioned to a new domain, one of the biggest challenges was protecting the SEO authority they had already built. We implemented various technical strategies to maintain rankings during the move while setting the foundation for growth.
To capture more organic traffic, we optimised service-specific landing pages for treatments such as dental hygiene, emergency dentistry, sleep dentistry, and cosmetic services like teeth whitening. Each page was structured to rank for relevant keywords, answer common patient questions, and build trust by highlighting the clinic’s 50+ years of experience.
In conjunction, we developed a content strategy built around blog articles designed to educate patients, strengthen internal linking, and build topical authority. This not only boosted rankings but also positioned the practice as a trusted voice in the community.
Results To Smile About
In the last 6 months (compared to the previous period of 6 months)
- Total Clicks to the site increased by 27.45%
- Enquiries through website form submissions increased by 300%
- Bookings increased by 32.68%
- Organic traffic increased by 12.81%
Beyond the numbers, the most rewarding outcome has been the quality of new patient relationships. By clearly communicating Rockingham Dental Centre’s commitment to gentle, family-friendly care online, patients arrive with appropriate expectations and confidence in the practice.
Let’s Grow Your Practice Together
Every dental practice has its unique strengths and challenges. Let’s explore how we can create a tailored strategy that highlights what makes your practice special and connects you with the patients who need your care. Get in touch today.
