Branding / Logo Design
What Type of Logo?
1. Combination Mark (recommended)
It’s in the name! A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image.
2. Lettermark
A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials.
3. Wordmark
Similar to a lettermark, a wordmark logo is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name.
4. Abstract Mark
An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
5. Mascots
Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character(?).
6. The Emblem
The last major type of logo is the emblem. An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.
7. Pictorial Mark (not recommended for local business)
A pictorial mark (sometimes called a brand marks or logo symbol) is an icon—or graphic-based design. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use.