Google Business Profile (GBP) allows you to manage how your business appears in the Google search results.
Potential customers see information about you when making purchase decisions, including basics like your address and operating hours. They also find reviews or a photo.
Google Business Profile gives you complete control over your listing. You can approve and reply to reviews and view your business through Local SEO. Learn more about our SEO services for Perth businesses here.
How to Set It Up
Google Business Profile listing is easy to set up. Follow the two easy steps below for the best results:
1. Create your Google Business Profile account
Create an account to register your business. Enter all the relevant details, like business name, address, and others when prompted.
2. Business verification
Verify to Google that you own the business. This process can be completed in a variety of ways based on your preference.
The most common method is by postcard verification, which they send to your physical mailbox. Quicker options include phone, email, and instant verification (which are available only for specific businesses).
How to Optimise Google Business Profile Listing
Once you have access to your Google Business Profile page, you need to optimise it. It ensures potential customers are accessing the most accurate information. You also want to market yourself to them in the best possible way.
- First, fill out all the necessary information in your profile. The most important details are your operating hours and contact number, which should be regularly updated.
- You also need to indicate if your place supports special conditions. For example, only allowing people of a certain age or providing Wi-Fi access.
- Be as thorough with the information as possible. The better people are informed, the more likely that they will buy from you. People are free to suggest edits on your Google Business Profile listing, so unless you like being flooded with messages from your fans, get it right the first time.
- Next, you will want to upload as many photos as possible. Businesses with pictures have a 35 percent better chance of a visit from a listing contact. It also gives your potential customers a glimpse into your establishment, product, or service.
- Photos should be high quality and clear. The minimum size requirement is 720 x 72 pixels (in either PNG or JPEG format).
Further Help
If you need assistance setting up your Google Business Profile, give Halo Digital a call. We are a Perth-based digital marketing agency that can help you establish a powerful online presence. Let us help you connect with your customers, from web design to PPC.
