What Are The Best SEO Tools To Use In 2020?

We are, undoubtedly, living in the digital age. For any business or website to succeed, they have to have a solid digital marketing strategy in place. When it comes to learning and understanding the principles of SEO, there is a big learning curve. There are so many details, factors, and techniques to follow that it can be difficult to narrow down which ones are worthwhile and helping.

SEO is a multi-faceted approach to using analytics tools to optimise your search engine ranking and increase web traffic and ROI (return on investment). There are different types of SEO strategies from monitoring the SERPs to keyword analysis.

The List

Google Search Console

Google Search Console is a host of SEO tools that help users find duplicate metadata, security concerns, and indexed pages. This tool helps users rank better on the search pages.


SEMRush efficiently shows users where they are in the SERPS so they can monitor any changes and see what is causing those changes. It also suggests different techniques for improving those rankings.


KWFinder is an expert tool for finding long-chain keywords that don’t have a lot of competition. This tool is ideal for finding the most productive keywords and running analysis reports on SERP and backlinks.

Yoast SEO

Yoast SEO is for WordPress users and is the ideal SEO plugin for optimising content, meta tags, and generating sitemaps. SEO is a quick and easy tool to help you create SEO-friendly content.


MOZ provides keyword recommendations, performance sites, and site crawls. MOZ provides in-depth SEO insights to its users.

Answer The Public

Answer The Public is a great SEO tool for finding blog topics based on popular keywords. This tool is great for those wanting to mould their content around popular keyword phrasing and questions.


SpyFu is used by those wanting to rank for certain keywords. It sheds light on the competition-factor of any given keyword and presents strategies to succeed with it.

Screaming Frog

Screaming Frog aids with fixing content issues. This is a great tool for auditing a website or page to monitor its SEO performance.


Ahrefs is one of the highest-ranked keywords tools. It also performs rank tracking, competitor analysis, viral content research and SEO audits to track how an SEO-friendly a site is.

Fat Rank

Fat Rank is a basic and effective keywords tool that allows users to follow the rankings of their keywords.

The best way any business can stand out online is to find what it is that makes them different. If you want to express that difference clearly and succinctly through your web site, you can contact Halo Digital for assistance. They are a Perth based digital agency that helps you engage with your market.

James Alviani

James Alviani

James is a Digital Marketing Strategist at Halo Digital. For over 10 years, he has been working with Perth businesses, organisations and companies to generate leads through online search. His specialty is formulating strategic digital solutions from website design, messaging, keyword optimisation, content creation, and link building. He lives with his wife, Briony and four children South of Perth in Western Australia.

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