With a background in pre-press design, James began building websites in 2009. What began as a web design service has evolved into a fully fledged digital marketing solution for Australian Businesses. In 2012 he founded Halo Digital Agency in Perth and through that service he has overseen the delivery of hundreds of website designs, thousands of page one rankings, tens of thousands of leads generated, hundreds of thousands of dollars in ad spend with ROI, and millions of website visitors.