Full Digital Marketing Assessment
We review your market, competitors, website and Google data, then record five videos on what we found. You keep the videos, a keyword map and a written growth plan.
- $1,200 one-off, no ongoing commitment
- Human-led analysis
- Uses your own Google data
Trusted by small businesses across Australia
Five videos, each on one part of your marketing
Each video comes with a document you can work from.
Market research data and keyword map
How people search for what you sell, and who you’re really up against.
- Search demand for each service in the areas you work
- Like-for-like competitors: your size, your services, your areas
- How they get their traffic, and what they have that you don’t
- Your current rankings and traffic, from your own Google data
- What people ask AI tools like ChatGPT about your services
You get: Video 1, a keyword map and a competitor comparison.
Onsite technical fixes
Anything stopping Google reading your site, or costing you clicks.
- Page titles and descriptions that get seen but not clicked
- Schema that tells Google and AI who you are and where you work
- Pages that shouldn’t be in Google, and pages missing from it
- Speed, and how the site works on a phone
- Redirects, broken links and duplicate pages
You get: Video 2 and a ranked fix list.
Onsite conversion fixes
Anything making it harder for a visitor to call, book or ask for a quote.
- Where your calls to action sit and what they say
- Whether people can enquire without scrolling, on any device
- Reviews, licences and photos of your work, placed where people decide
- How long your forms are and what they ask
- Whether enquiries are tracked by page and channel
You get: Video 3 and a page by page change list.
Offsite optimisation opportunities
What other websites say about you, and where you could be showing up.
- Your backlinks compared with your competitors’
- Links worth going after: suppliers, associations, local groups and news
- Your Google Business Profile and reviews
- Directory listings, and whether your details match everywhere
- Whether AI tools recommend you or your competitors
You get: Video 4 and a prioritised list.
The 12 month growth plan
Everything in order: what to do first, what can wait and what to skip.
- A site structure map: services, sub services, blog posts and how they link
- New pages to add, including location pages
- Which channels to use, from SEO and Google Ads to social media and email
- How often to use each one, and a starting ad budget if ads make sense
- A month by month plan for the next 12 months
You get: Video 5 and the written plan.
One price, everything included.
$1,200
One-off. No ongoing commitment.
- Market research data and keyword map
- Like-for-like competitor comparison
- Onsite technical fixes
- Onsite conversion fixes
- Offsite optimisation opportunities
- A 12 month growth plan
- Five recorded videos to keep and share
What happens next: we email your invoice and the steps to give us access. Once you’re set up, we do the research and send your videos and plan.
The team were fast to act; they explained the entire process, and they communicated very clearly how they would execute the brief.
Estelle Dore Interiors
My 4th website build, 4th SEO business to assist my business & the only one to get the job done.
Perth Property Improver
We are now a few months in with SEO and AdWords mgt through the Halo team and we are delighted with our choice of Halo Digital.
Ideally Home Care
What a fantastic team to deal with, highly recommended to all, hands down 5 star service, well done to the Halo Digital Team.
Kleen Slate Services
I am now obtaining solid leads through my website, you really do know SEO and how to make it work
Additional Business Concepts
Full digital marketing assessment questions
$1,200, paid once. It covers all five videos, the keyword map and the written plan. There’s no ongoing commitment.
The free assessment is one short video based on what we can see from the outside. The full assessment uses your Google data, covers five areas and comes with documents you can work from.
Google Analytics, Google Search Console and your Google Business Profile. We’ll send you the steps. If something isn’t set up, tell us in the form and we’ll work with what’s there.
No. The assessment is research and a plan. We don’t change your website, ads or profiles.
You, your developer or us. The plan is written so anyone can follow it. If you’d like us to do it, we’ll quote it separately.
Yes. The growth plan covers which channels suit your business and how often to use each one. If a channel isn’t worth it for you, we’ll say so.
We’ll confirm your delivery date when we book you in. It depends on the size of your site and how quickly we get access.
It’s human-led. We use AI tools to help gather and sort the data, but a person on our team does the analysis, makes the recommendations and records the videos.
We’ll tell you. Sometimes a rebuild costs less than patching an old site, and the plan will say so.
Yes. We work with small businesses across Australia, and everything is done by video.