Difference Between SEM And PPC

SEM, which is an acronym for Search Engine Marketing, is designed to boost website visibility on the search engines. Under its umbrella, this online marketing tool includes an assortment of techniques, which include Search Engine Reputation Management and Search Engine Optimisation (SEO).

Primarily, SEM work is carried out on the website of the corporation. To attain success, the website must be optimised in order to gain attention from the search engines. This is an indication that the right keywords should be included in the content and the website should have good relevant images, high-quality and relevant content and responsive interactive design. It is essential to ensure that the keywords are the ones customers are using when they seek out the product or service you offer.

Your website gains authority when these things are in place. With this authority, your website will gain respect from the search engines, which will, in turn, see your website being ranked more highly. The higher the ranking of a website for a given keyword, the more likely it will be for prospective customers to click on it. The websites with the highest for having the most keywords typically get the most traffic and make the most money.


Pay Per Click advertising is most commonly referred to as PPC.  Businesses involved with PPC are the ones you see running the ads on the right-hand side and top of the screen on the pages of search engine results. Running the ads-free to run; payment is only made by an advertiser when their ad is actually clicked by someone; hence the term “pay per click.”

The rate paid by an advertiser per click largely depends on how often the keyword is searched. Those highly searched keywords can cost $10, $20 or even more. Less searched keywords could cost only a few cents for each click.

The Difference Between SEM and PPC

Typically, PPC is a quick and simple method of getting advertising for your business to show up into search engine results. With SEM, results take a lot longer to achieve; however, it brings in organic traffic. Once they are attained, SEM results are typically long-lasting.

Their Importance to a Business

In an ideal world, both PPC and SEM should be included in your online advertising campaign. PPC will quickly get you in front of your target audience, while SEM will provide long-term, steady traffic through the constant use of SEM principles.

Uniqueness is a vital aspect of search engine optimisation, which is factual when you are considering enhancing the empowerment of your customers regarding your business. If you need an experienced company in the area of SEO and PPC, Halo Digital will be suitable for you. They will help you enhance your company website trough unique and strategic ways. 

James Alviani

James Alviani

James is a Digital Marketing Strategist at Halo Digital. For over 10 years, he has been working with Perth businesses, organisations and companies to generate leads through online search. His specialty is formulating strategic digital solutions from website design, messaging, keyword optimisation, content creation, and link building. He lives with his wife, Briony and four children South of Perth in Western Australia.

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