Halo Blog

How To Become A PPC Expert?

If you are contemplating a career in digital marketing, you have decided to embark on a rewarding profession. The scope of the field is broad where most industries rely on digital marketing for all ad campaigns. However, digital marketing has several domains, and it is challenging to learn and implement all the strategies. Unlike most…

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What Is Local SEO?

Search engine optimisation is meant to make websites more visible to internet users who may be interested in the products or services offered on the website or by the owner of the website. Since there are many businesses around the world that may have similar web content, getting a high search engine ranking can be…

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Difference Between SEM And PPC

SEM, which is an acronym for Search Engine Marketing, is designed to boost website visibility on the search engines. Under its umbrella, this online marketing tool includes an assortment of techniques, which include Search Engine Reputation Management and Search Engine Optimisation (SEO). Primarily, SEM work is carried out on the website of the corporation. To…

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What Are The Best SEO Tools To Use In 2019?

Top SEO Tools 2019 We are, undoubtedly, living in the digital age. For any business or website to succeed, they have to have a solid digital marketing strategy in place. When it comes to learning and understanding the principles of SEO, there is a big learning curve. There are so many details, factors, and techniques…

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Why Most People Use WordPress To Build A Website

Creating a brand new website can be pretty exciting. There are endless possibilities when building a website, and it is as easy as ever to make it look professional. The average website builder likely will not be able to use code well enough to build a website from scratch, but a number of website builders…

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Tips for Writing Search Engine Optimised Content

More than two decades ago, a mildly famous man named Bill Gates wrote the words, “Content is king.” These words were written in an essay that outlined his beliefs about the content-driven future of the Internet. Today, his words ring absolutely true. Content marketing provides three times as many leads as paid search on the…

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Why WordPress Websites Need Maintenance

If you have a WordPress website it needs regular maintenance. Why? Think of a WordPress website like a house: Someone who loves their home looks after it. You know… keeps it clean, fixes things in it that break, throws out old food so it doesn’t stink… etc. In the same way WordPress, being built using…

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