The Brief
Victory life international Bible Training Centre (VLIBTC) is a contemporary Christian registered training organisation. They were in need of a fresh, contemporary website that conveyed their vibrance and reached their target demographic of younger people in Australia and abroad. They also needed a website that encouraged visitors to take action and enquire about attending the college.
Our Approach
We met with Bible College principal Judy Saxby and pastor Di Epsley to determine the exact scope of the project. In this meeting we determined the main messaging that they wanted to convey through the website. VLIBTC provides a range of valuable benefits for those who attend. But The main value that stood out was “training champions.”
It was also a priority for the college to retain existing rankings on Google. Most importantly their website was on the first page of Google for the primary search term “Bible College Perth”.
Finally we also determine the range of pages that were required to be on the website. Registered training organisations are required to meet a number of requirements in their web Communications. We determined the range of pages to be included in the website, the course codes and the important historical information from founder pastor Margaret Court.
The Results
We were able to build a website that represented VLIBTC accurately. The design included dynamic and vibrant colours, images that were focused at their Target demographic of young people, and clear messaging throughout the site.
The site was also easy to navigate. The primary message of the VLIBTC of training champions is displayed front and centre on the homepage. Visitors are able to quickly and easily determine the three main courses provided by VLIBTC through both the homepage layout and navigation menu. Each of these course Pages include a clear call to action buttons to lead visitors through to the enquiry page.
The site was launched and continues to rank for primary target keywords Bible College Perth. The fresh design and clear call to actions means that the website is making the most of their good rankings.VLIBTC principal Judy Saxby has provided us with glowing feedback as the site continues to receive enquiries.
