The Brief
Rockingham Dental Centre is an established dentist South of Perth in Rockingham. They had a website which had some good optimisation in place, but had an outdated design. As a result the business was in need of a fresh, new look which also helped to maintain and improve on their existing rankings and online traffic.
Our Approach
We fully audited the existing website before the upgrade to ensure we could replicate and improve upon all optimisations in the new website. We also looked closely at the best converting ad copy to understand which messaging was working best in the local Rockingham market. This information guided our design process and helped us understand what images and messages would attract and convert visitors to the website.
Part of the design process was also working through a new logo design and colour scheme. We treated this as a separate but crucial part of the overall website rebuild process.
The Result
The rebuilt website is a strong, image driven website which conveys the practice as a modern, fresh, family friendly Dental Practice. There is also emphasis on the fact that the practice has been long established in Rockingham, conveying trust and reliability.
Importantly, the existing website rankings have continued with the new site and we have also seen the site rank in Google for new relevant keywords. The site also provides an easy path for visitors to quickly and easily make a booking, call or visit the practice, helping to achieve a very efficient conversion rate for both organic and paid traffic.
