Halo Digital Case Study

Perth Mobile Tax

The Brief

Ali from Perth mobile tax was in need of a website for his bookkeeping and accounting business. He had an existing website which Lacked professional design and was not ranking for any major keywords.

Our Approach

We understood that to rank for competitive keywords in the finance industry we would need to have strong content on the site. We worked with Ali to have a number of articles written for the new website. we provided Ali with keywords and semantic terms to use naturally within these articles to ensure they were optimised for their respective keywords.

With sound website architecture we built the site with strong conversion elements on every page. This included call to action buttons and contact forms.

Perth Mobile Tax_Full Capture

The Result

Once the website was launched we saw gradual improvements in a range of keywords over a 6 month period. After 6 months Ali engaged our SEO services and this is when we started to see further improvements in these rankings.

After a few months the site was ranking for a number of keywords including tax accountants Perth and accountant Perth. As a result the website receives daily enquiries and Perth mobile tax has seen significant growth as a company. They have had to expand both the number of staff members and the physical location of their offices near the CBD.

Because the website is built with sound information architecture and content, it continues to maintain strong rankings despite the competitive nature of Finance based keywords.