Case Study — SEO & Web Design
Perth Landscape Guys · perthlandscapeguys.au
From zero online presence to
22,000% ROI in 90 days
A decade-long partnership built on authentic content, mobile-first web design, and a content strategy that Google — and AI search engines — actually reward.
Client snapshot
Client
Perth Landscape Guys
Industry
Landscaping services
Location
Perth, WA
Partnership
~10 years
Services
SEO, Web Design, Content
Return on monthly marketing spend — relative to their investment with us. Not a typo. Organic traffic now sits at 1,600+ monthly visits with a traffic value of $1,100+/month.
Key metrics (Ahrefs — April 2026)
AI search visibility
Perth Landscape Guys are now being cited by major AI search platforms — a key indicator of topical authority and content trust.
5-year organic traffic growth
Monthly organic visits — perthlandscapeguys.au (Ahrefs data)
Where the traffic comes from
Nearly all traffic is hyper-targeted to the Perth market — exactly where their customers are.
The challenge
Perth Landscape Guys are exceptional at what they do — landscape design, paving, artificial grass, travertine, and reticulation across Perth. But great trade skills don't automatically translate to online visibility. When we first partnered with them nearly a decade ago, they needed a digital presence that matched the quality of their physical work: one that attracted the right local clients, ranked for the right searches, and converted visitors into genuine leads — without burning budget on generic campaigns.
Our strategy
Mobile-first website rebuild
We stripped complexity out of the site. Clean layout, fast load times, clear calls-to-action. Simplicity wins on mobile, where most local searches happen in Perth.
Authentic visual assets — no stock photography
We worked exclusively with the client's real project photos: pools, paving, garden transformations. Authentic imagery builds trust, improves engagement, and differentiates from competitors using generic stock.
Punchy, intent-driven content
Every page written to answer the specific questions Perth homeowners type into Google. No padding, no waffle — just helpful, specific answers with real stats that earn featured snippet placements and AI citations.
Internal linking architecture
We connected content systematically so Google understands the full topical authority of the site. Each service page, suburb page, and article reinforces the others — creating a self-reinforcing content network.
A decade of consistent execution
Compounding SEO returns don't happen overnight. Nearly ten years of steady content production, technical maintenance, and mutual trust between client and agency is what makes results like this possible.
"They're great landscapers. Their clients love them — and they trust us to do what's needed to make it work. That trust is the foundation everything else is built on."
— James Alviani, Halo DigitalDoes your business do great work?
If you need a cost-effective Perth marketing team to make it happen online,
drop us a message — we'd love to hear about your goals.
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