The Brief
Integro Health is a GP clinic focused on both physical and psychological health. Based in Australind, they wanted a website which conveyed their value of wholistic health. They were in need of a logo and website which accurately represented who they are, giving the local community an opportunity to benefit from, and engage with their services.
Our Approach
We focused on building a layout that conveyed calmness and tranquility to reflect their wholistic values. We deliberately chose muted colours and warm photos which celebrated life and the freedom to enjoy it. Ultimately we wanted to convey the outcome of a healthy body and healthy mind, an outcome which underscores why Integro Health exists – to ultimately help people live well.
From a practical stand point we ensured that users could easily engage with the services of Integro Health. We placed a prominent booking button and phone number on the site to enable easy engagement. We also installed a blog feed on the home page to allow Dr Paul King to share his thoughts and add value to the community.
The Result
Integro health receives regular traffic and a large number of bookings through their website traffic. Since building the site, Integro Health has continued on one of our monthly Care Plans, which ensures the website is kept active and up to date. It also means they can send through content and edits for their site each month, enabling the website to always be relevant and up to date and not grow stagnant.
The fact that the site has been built with sound information architecture and fast load times means that simply adding more content to the site has resulted in increased organic search traffic. They are a great example of how a business should view and value their website and utilise it to add value to their community.
