Standing Out in the Crowded Real Estate Space


The Brief

Home 2 Home had an existing website which had been neglected for a while. As a result it had some issues including:

  • Slow load speed
  • Out of date software
  • Broken page builder functions
  • Many old pages that no longer were relevant

As well as the above, the company was also looking to update their logo and present a refreshed message to their market.

Our Approach

Branding and Design

The first step was to update the logo through our branding and design service. Under strict guidelines to maintain the green and pink colours, we presented a number of options to the client. The end result was a location pin element and contemporary font – conveying the fresh, fun approach to property which is central to the Home 2 Home ethos.


Web Design

With the brand established, we moved onto the website build. Our website design service is focused on building websites that showcase unique value, compel visitors to convert and are optimised for search engines.

In this project we focused particularly on clean user experience with plenty of white space, powerful imagery and user centric menu items. We completely cleaned up the existing sitemap, removing many redundant and irrelevant pages. We also built content silo structure into the website, helping search bots understand the topical areas of the site, which can help with improved keyword rankings.

Search Engine Optimisation

Once the site was built, the company opted for ongoing Search Engine Optimisation services. This includes monthly keyword research, link building, Google Business optimisation, Onsite Optimisation and Reporting. With the optimised website structure, we saw some immediate results within two months of the website build, including position 1 rankings in Google Business for their core service + location keywords “property management Rockingham” and “property management Booragoon”

Property Management Rockingham Results
Home 2 Home Reality are top position for the keyword term “property management rockingham”
Property Management Booragoon
Also ranking top organic position in Google Business for “property management booragoon”


The Results

The project is a continued success, achieving a range of digital marketing objectives including:

  • Regular Enquiries through the website
  • Improved presence in the search results
  • Healthy on page conversion rates as visitors can easily make contact
  • A Business owner who is proud of her website
  • A website that is actually updated with monthly content through our SEO service.

Here is what Donna Gordin, owner of Home 2 Home Reality had to say about working with us:

James and the team at Halo have been incredible from day one. They made life easy for me which was the key to their success. They adjusted to my time frames with unexpected events that popped up. But it was their creative ideas and the end result that we could never have imagined would be so good when we started this process. I am beyond excited about our website and the value it adds to our brand going forward – Thank you sincerely for your work.


James Alviani

James Alviani

With a background in pre-press design, James began building websites in 2009. What began as a web design service has evolved into a fully fledged digital marketing solution for Australian Businesses. In 2012 he founded Halo Digital Agency in Perth and through that service he has overseen the delivery of hundreds of website designs, thousands of page one rankings, tens of thousands of leads generated, hundreds of thousands of dollars in ad spend with ROI, and millions of website visitors.

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