Bringing Good All Over Perth

There’s no doubt Good Sammy are doing a lot of good. Whether it’s helping people with disability find meaningful employment or helping the environment through their recycling programs, they are making the world a better place.

That’s why we were quite excited to work with them to help make their Op Shops and Containers for Change outlets more prominent in the web search results.

Our Work

Our work involved a range of optimisation tasks such as adding information to their location pages on their website, optimising their Google Business Profiles and adding more information about their locations on the web.

We crafted the information on their location pages to ensure Google understood that these pages were about a physical store in a given location. A big part of this was carefully crafted schema data. Schema data is hidden data in a web page which helps search engines understand what the page is about. It was an important part of the overall work which also included:

  • Researching the search terms used by the market
  • Adding Optimised Content to each page
  • Adding schema and meta data to each page
  • Internal linking
  • Optimising the Google Business Listing for each location
  • Adding information about each location to other websites

The Results

A few months into our work we were starting to see significant improvement in the prominence of these location pages in the search results. For the Fremantle location, we moved their position from page 2 into the top 3 on page 1 for important terms such as “op shops fremantle”. The green number on the right under “change” shows how many positions the location page improved for each keyword compared to 6 months prior.

Chart Showing Keyword Improvements in Fremantle

This is repeated across other locations such as Midland:

Improvements in midland location


morley locations


rockingham position improvements

Our methods also worked for locations outside the Perth metropolitan area such as Bunbury:

Bunbury position improvements

In fact, all of their 20+ locations had improvement in positions. Overall their organic traffic (visitors to their website through organic search) reached all time highs. This is evidenced in estimations from tools such as Ahrefs, which show a notable increase in monthly organic traffic estimations in the last 6 months of 2021:

Overall traffic estimations


Our Seo Service is designed to help businesses of all shapes and sizes gain prominence online. From single location businesses, to larger multi location organisations such as Good Sammy, there is abundant opportunity for most industries to gain more prominence online and get in front of their target audience.

James Alviani

James Alviani

With a background in pre-press design, James began building websites in 2009. What began as a web design service has evolved into a fully fledged digital marketing solution for Australian Businesses. In 2012 he founded Halo Digital Agency in Perth and through that service he has overseen the delivery of hundreds of website designs, thousands of page one rankings, tens of thousands of leads generated, hundreds of thousands of dollars in ad spend with ROI, and millions of website visitors.

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